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Writing an Effective Blog Post
Yes, this post breaks some of the rules ;-)
Appealing Title
- Include a keyword that applies to your message
- Capitalize the Key Words in Title
Share Your Opinion and Be Honest
- Write what you think, not what you think someone else wants to read
- Do so professionally
Include Links if Applicable
- Point of Reference - article, web site, etc. you are talking about.
- Resources
Make it Easy to Read
- Bullet points
- Short paragraphs - Several short paragraphs are easier to read than long paragraphs
- The first sentence of each paragraph should make your reader want to read the rest.
- Headings
- Avoid overuse of bold, italics, colored text, etc. You don’t want to make it visually uncomfortable to read
Don’t Cut and Paste from MS Word
- Formatting can change and may look different in different browsers
Short Posts are Okay
- Make it easy to read. It isn’t supposed to be an essay
Proofread
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Examples